shu and joe

Product | Wode by Boudicca

Published on October 16, 2008

Fascinated by the synesthetic effect of Boudicca’s new fragrance Wode. The perfume is packaged in an aerosol-type container and leaves a striking cobalt blue mark when sprayed (see the video below). The color fades away after a few minutes, but this idea of a visual scent is intriguing and, well, probably good marketing.

Interview with Zowie Broach at JC Report.

Filed under: Design
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