shu and joe

History of In-game Advertising

Published on May 19, 2008

Adverlab‘s Ilya Vedrashko offers an enlightening look at early examples of in-game marketing. Coke-centric Space Invaders, Kool-Aid Man vs. the Thristies and J&J’s Tooth Protector are a few of my favorites. You can download the entire chapter from his thesis paper here.

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