shu and joe

Apple Talk

Published on May 6, 2008

Frieze has posted a nice interview with Rob Janoff, the designer of the original rainbow-striped Apple logo. The interview follows up on the recent presentation of a study by two researchers at Duke and U of Waterloo, Toronto which suggests that just looking at the Apple logo can make people more creative. You think? I’m curious about the controls on this. The researchers also suggest that looking at the Disney logo (subliminally) will produce more “honest” behaviors.

Filed under: Advertising, Design

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