shu and joe

Posts filed under ‘Advertising’

History of In-game Advertising

May 19, 2008

Adverlab‘s Ilya Vedrashko offers an enlightening look at early examples of in-game marketing. Coke-centric Space Invaders, Kool-Aid Man vs. the Thristies and J&J’s Tooth Protector are a few of my favorites. You can download the entire chapter from his thesis paper here.

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Apple Talk

May 6, 2008

Frieze has posted a nice interview with Rob Janoff, the designer of the original rainbow-striped Apple logo. The interview follows up on the recent presentation of a study by two researchers at Duke and U of Waterloo, Toronto which suggests that just looking at the Apple logo can make people more creative. You think? I’m curious about the controls on this. The researchers also suggest that looking at the Disney logo (subliminally) will produce more “honest” behaviors.

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